Social video marketing is an element of an integrated internet marketing communications strategy designed specifically to enhance audience engagement via social interaction on a particular video. The term “social” refers to both the user community and the social networks on which the user community typically resides. Social video marketing can refer to such strategies as blogging, vlogs (videos), podcasting, and the like. It can also refer to promotional campaigns, such as corporate training videos. It can also refer to various other efforts, including the implementation of viral email campaigns and PPC (pay per click) advertising.
With e-commerce becoming the norm in modern business, it is no surprise that many businesses are seeking avenues for increasing their market penetration and customer loyalty. One such avenue is the use of video marketing, which not only has the potential to boost sales through increased brand awareness and perceived credibility, but also through its ability to generate a corresponding upsurge in traffic. Video marketing is one of the best ways to combine offline and online marketing strategies. This article will discuss the basics of this marketing strategy and why it is so useful for online businesses.
The first step in implementing video content into your marketing mix is to create a hubspot blog or hubspot website where you can store the majority of your video content. The hubspot website should contain an RSS feed. This will allow you to share and disseminate your videos more efficiently. You can also lease or purchase a video hosting package from reputable providers such as Hubspot, viral, Trafficanse, and others if you don’t have the budget to create your own website. Some of these hosting packages include a set of video templates so that you can easily create your own personalized videos, while others allow the use of pre-made videos. It all comes down to personal preference.
Once you have built or purchased a hubspot site, you should then begin integrating video marketing with your overall social media marketing efforts. Publishing your videos to your personal YouTube channel or hubspot blog is one of the easiest ways to do this. Just as before, if you cannot afford to create your own hubspot site, another option is to purchase or rent a video hosting package from a reputable provider.
It is important to keep your video content open when implementing a video marketing strategy. This means that you are free to use footage that you own and that belongs to you, provided that you have given the other party (your customers) permission to use it. If your business offers services, you should give clear instructions on how and when to credit the content owner for monetization. Most people understand that video content requires royalty payments, but many fail to recognize that this is not always the case. The best way to be on the safe side with your video marketing strategy is to contact the content owner and get permission in writing before you utilize their work in any other forms.
New video marketers make the common mistake of taking advantage of the traffic hubspot sites generate. YouTube, for example, has a five dollar per thousand view open rate. The problem with this figure is that not everyone views videos on YouTube. Many people only watch YouTube videos if they are interested in the content. For this reason, it is often better to limit your video marketing strategy to those individuals who show an interest in your product or service. Customers will appreciate you for focusing on them and will likely want to be more involved in your business.
Finally, it is imperative that you explain your company culture and product demo in your video marketing strategy. Describe what your company stands behind and how your products or service help to build it. Also, be sure to explain why these products or services are better than similar products from other companies. Your customers will be more likely to buy your products if you can show how your products offer a unique benefit or unique service. It is important to emphasize how customers will be better served by purchasing your goods and services, and how your company culture can help to grow customer loyalty.
The final thing to remember about video marketing strategies is that you should always attempt to incorporate your explainer or viewer into the video. In this way, you create an opportunity for the viewer to ask questions, interact with the explainer or help shape their opinion. Remember that video viewers are far more likely to remain with a website or podiatrist that offers them easy access to information and interaction, rather than one that is difficult to use and confusing to read. It is far better to convince new customers than it is to convince existing customers that you are great.